100% for 100% Climate Narrative and Movement Building Case Study

The 100% for 100% Climate Narrative and Movement Building Case Study illustrates how political and social outcomes were achieved as a result of placing equity at the center of an organization’s culture, programmatic mission and financial model. It tells the story of how The Solutions Project popularized the 100% renewable energy goal and expanded its core purpose to be "100% renewable energy for 100% of the people."

This narrative shift took place through collaborative partnerships and a series of internal transitions that led to a commitment to becoming a radically inclusive and culture-led organization. The case study highlights how The Solutions Project overcame internal and external operational challenges to shape an equitable 100% renewable energy narrative, as well as lessons learned for other leaders working to tackle the climate emergency and advance bold solutions.