What Drivers Want From the EV Charging Experience

Global sales of electric vehicles are picking up speed as the market shifts from early adopters to mainstream drivers. Passenger EVs could make up to 23 percent of all vehicle sales by 2025, according to Bloomberg New Energy Finance. Truly bringing EVs into the mainstream will require a customer-centric approach to charging that builds confidence for drivers while delivering a personalized experience.

In this report, climate technology company Arcadia explores findings from a recent survey of EV drivers and breaks down how automakers can deliver a customer-centric home charging experience. The report highlights a massive opportunity for automakers to deepen their relationship with customers, explaining the role that data and technology will play in delivering a truly customer-focused charging experience to the benefit of customers, automakers, and the power grid.